The 2021 Subaru Love Promise Customer and Community Commitment Award

The 2021 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Bel Air Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Harford County Humane Society

Harford County Teacher of the

Harford Family House

Upper Chesapeake Medical Cente

Did Bel Air Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Bel Air Subaru

Subaru and Bel Air Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Share the Love - Anthony B

For the Past 8 plus years Bel Air Subaru has partnered with our hometown charity Upper Chesapeake for the Share the Love program as part of the Love Promise, Together Bel Air Subaru and Subaru have donated over $200,000 towards the Upper Chesapeake Foundation/ Cancer Lifenet during the program. This year again we are doing the same. The impact so far has been 10,000 people served with the help of this program. This program gives us an opportunity to give back and to share the love back in our local community during these tough times and help as much as we can. We will continue to support this local charity through our Love Pledge and hope to help make the biggest positive impact we are able to through this program.

Upper Chesapeake Health Foundation/ Cancer Lifenet
Share the Love

Harford County Sheriff's Christmas Drive - John B

Thank you to our customers and employees for all your donations to the Annual Harford County Sheriff's Office Christmas Drive! We are honored to continue be part of sharing love in our community with this program and we know every gift has special meaning, especially this year! Bel Air Subaru shares the Love!

Harford County Sheriff's Christmas Drive

Kaufman Cancer Center - Mary C

Bel Air Subaru helped Donate $20,000 to the Kaufman Cancer Center with the rest of Jones Junction Dealerships.

Kaufman Cancer Ceneter
Kaufman Cancer Center

We Love that Jones Bel Air Subaru Loves Pets! - Jen S

All of us have heard the slogan "Subaru Loves Pets," but all of us at the Humane Society of Harford County know that it is more than just a slogan to the team at Jones Bel Air Subaru. Everyone who works there seem to be animal lovers, and want to find ways to help our county's pets. We are so grateful for the many opportunities to raise funds and awareness about our animals that they have afforded us over the years, and for our partnership with this awesome Subaru dealership! Thank you for always answering the call to action, to help give a voice to the voiceless!

The Humane Society of Harford County, Inc.
We Love that Jones Bel Air Subaru Loves Pets!

Bash On The Bay - Anthony B

Bel Air Subaru Was the Campaign Sponsor for the Second year in a row For the Coastal Conservation Association of Maryland. The Bash on the Bay was a fundraising benefit at Eastern Yacht Club in an effort to raise money for the CCA so they can continue helping the Chesapeake Bay and other water ways. The Mission of the CCA is to Conserve, Promote and Enhance Maryland's Marine Resources And Bel Air Subaru is Proud to be a sponsor of the event and the CCA. Last year, employees, staff, and volunteers built reef balls on a rainy Sunday in Sept. and this year, the dealership team joined other CCA Volunteers to make a difference in a local waterway. In the spring, the team at Bel Air Subaru and CCA Maryland volunteers will be teaming up to clean up trash in Harford County, and work to Kick Plastic!

CCA Maryland Baltimore Chapter
Bash On The Bay

Bel Air Subaru Delivers Warmth to Cancer Patients - Jillian J

On Friday, July 12th, The Leukemia & Lymphoma Society’s (LLS) Maryland Chapter and Bel Air Subaru had the pleasure of delivering 80 blankets the Kaufman Cancer Center at Upper Chesapeake as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Bel Air Subaru at Jones Junction. Representatives from Bel Air Subaru, the Kaufman Cancer Center at the University of Maryland Upper Chesapeake Medical Center, and the Maryland Chapter of The Leukemia & Lymphoma Society were all present during the blanket delivery, in addition to several blood cancer survivors and former Kaufman Center patients. This incredible act of generosity was warmly received by Ken Ferrara, the Vice President and Executive Director of The Upper Chesapeake Health Foundation, and other Kaufman Cancer Center staff who were thrilled to distribute these comforting gifts to their patients. Many thanks to everyone at Bel Air Subaru and Upper Chesapeake, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

The Leukemia & Lymphoma Society - Maryland Chapter
Bel Air Subaru Delivers Warmth to Cancer Patients

North Harford Elementary School - Anthony B

Bel Air Subaru Partnered with the American Association for the Advancement of Science (AAAS) in donating science books to North Harford Elementary School in the Harford County Public School District. All of the books that have been donated were recognized by AAAS as some of the best science books in their field. This is our second year Donating to NHES as part of the Subaru Loves Learning Program. We have Donated over 150 new books each year.

North Harford Elementary School

Habitat Today, Fish Tomorrow - David S

This past July volunteers from Coastal Conservation Association(CCA) Maryland’s Baltimore chapter began planning for their annual September banquet. One leader, Doug Clark, a long-time Bel Air Subaru customer approached leadership at the dealership to share what CCA Maryland does, and to seek their sponsorship as a Campaign Sponsor for the chapter's banquet. A Campaign Sponsorship directly supports CCA Maryland's Living Reef Action Campaign(LRAC)( our flagship habitat, outreach, and education program, and includes a reef-building event at the sponsor's place of business. Upon hearing the CCA story and all about LRAC, the leaders at Bel Air Subaru quickly agreed to support the event, and put their team in motion, instantly becoming a part of the CCA Maryland family. A date of Sunday, September 23rd was set as a “build day” and volunteers and CCA Maryland staff worked with the promotional team at Bel Air Subaru to pull out all the stops in spreading the word about the event and signing up volunteers to take part in the reef ball build. As the build day got closer, and equipment was moved into place, rain threatened the event, but leaders at Bel Air Subaru never flinched and continued to ensure that the build day would be a success, come rain or shine. On Sunday morning, an army of staff and volunteers grabbed their rain jackets, set up tents, concrete mixing equipment, and reef ball molds, and anxiously awaited the arrival of our “workers” for the day. One by one, the Bel Air Subaru customers, staff, and families and friends joined together in the service entry area, waiting for a start for the day. Like all LRAC events, the program was kicked off with a presentation that included information on the importance of sound management of our natural resources, how our government is set up to handle that task, and an overview of the history and status of the wild oyster resources of the Chesapeake Bay. The presentation reviewed the varying groups and people who rely on a healthy Chesapeake Bay, and an information about the complexity of managing an animal that provides key ecosystem services like water filtration and nutrient reduction, but is seen to many as simply a tasty treat to fry or eat on the half shell. The presentation also included key facts about the life cycle of an oyster, the importance of science in developing management strategies, and the role that all citizens play in working to limit the impacts that all have on their local environment. To finish the presentation, CCA Maryland’s executive director, David Sikorski, gave step by step instructions on how a reef ball mold is set up, how concrete is mixed, and how and why the volunteers would work together to build a new oyster habitat. When the instructions ended, the reef ball building team headed outside beneath pop up tents and all began working as a team to complete the task ahead of them. With wet shoes, dirty hands, and a smile on their faces, the teams tapped on metal pins, shoveled sand, gravel, and cement, and methodically built as many reef balls as the tented area could cover. 66 volunteers in all joined in and helped build 12 reef balls before the ending time for the event arrived. On the next day, the reef balls were hatched and with all of the mold parts and tools accounted for, the LRAC trailer was packed and readied to head to the next build, and a second trailer was loaded with the finished reef balls to be taken to storage. Being made of concrete, reef balls have some of the same elemental building blocks as oyster shells and are a perfect substitution in times when populations are low, and shell resources are limited. The concrete must complete it’s curing process before being set with oyster spat, a process that can only occur when Maryland’s Horn Point Oyster Hatchery is up and running during warmer months of the year, and the mom and dad oysters can be coaxed into creating offspring. As broadcast spawners, oysters must exist in high densities to effectively spawn in the wild, and it is a goal of LRAC to continue to deploy enough densely populated reef balls into the Chesapeake Bay to spur natural reproduction, increase nutrient removal and water filtration, and provide a home for a host of critters that live on oyster reefs. All at CCA Maryland commend the leaders Bel Air Subaru for stepping up to be the first Campaign Sponsor for the CCA Baltimore Chapter’s growing involvement in the Living Reef Action Campaign and to help create the new oyster habitat that will help lead to a brighter future, and a healthier the Chesapeake Bay.

Coastal Conservation Association Maryland
Habitat Today, Fish Tomorrow

Believe in Tomorrow - christine c

The Foundation provides exceptional hospital and respite housing services to critically ill children and their families. The program brings comfort, hope, and joy to children and their families. Enabling them to renew their spirits mentally and physically.

Believe in Tomorrow

Back To School Giveaway - Christine c

We headed to Patterson Mill Middle High School Friday night and delivered a check for $1000 after they won the Back To School Giveaway!

Back To School Giveaway