The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Bel Air Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Harford County Humane Society
Magnolia Middle School
Harford Family House
Upper Chesapeake Medical Center
Love Promise Stories from Bel Air Subaru
Subaru and Bel Air Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Bel Air Subaru Loves Learning: Supporting Magnolia Middle School Students - Hailey S
At Bel Air Subaru, we believe every student deserves the chance to walk into the classroom feeling prepared and confident. That is why, through the Subaru Loves Learning initiative, we have once again partnered with AdoptAClassroom.org to support Magnolia Middle School in Joppa. This year, we are working side by side with teachers and staff to make sure students have the essential supplies they need, from notebooks and pencils to markers and organizational tools. It is more than just school supplies; it is a message to every student that their community believes in them and their potential. By continuing this partnership, we are helping to create classrooms filled with possibility where curiosity can grow, creativity can shine, and learning has no limits. We are proud to stand with Magnolia Middle School and cheer on their students as they begin another year of growth and discovery.
Bel Air Subaru has partnered with their local hospital for the Subaru Loves to Care initiative - Shelby P
Bel Air Subaru has partnered with The Leukemia & Lymphoma Society (LLS) and The Patricia D. and M. Scot Kaufman Cancer Center at University of Maryland Upper Chesapeake Health through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to the patients at The Patricia D. and M. Scot Kaufman Cancer Center at University of Maryland Upper Chesapeake Health. On 6/16/2025, employees from Bel Air Subaru personally delivered these items to patients in treatment and/or hospital staff.
Bel Air Subaru has partnered with their local hospital for the Subaru Loves to Care initiative - Shelby P
Bel Air Subaru has partnered with The Leukemia & Lymphoma Society (LLS) and The Patricia D. and M. Scot Kaufman Cancer Center at University of Maryland Upper Chesapeake Health through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to the patients at The Patricia D. and M. Scot Kaufman Cancer Center at University of Maryland Upper Chesapeake Health. On 6/16/2025, employees from Bel Air Subaru personally delivered these items to patients in treatment and/or hospital staff.
Bel Air Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Bel Air, this is a harsh reality. Helping others strengthens communities, which is why Bel Air Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Bel Air Subaru have helped nearly 900,000 children and adults in urgent need. On 01/16/2025, Bel Air Subaru donated 504 coats to The Y in Central Maryland - Ward Y (Edgewood Elementary School). These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Bel Air Subaru Supports 50th Anniversary of the Bel Air Farmers' Market - Hailey S
On Saturday, June 21st, Jones Bel Air Subaru was proud to be the premier sponsor of the 50th anniversary celebration of the Bel Air Farmers' Market. As part of our commitment to the Subaru Loves to Care initiative, we joined the community in honoring five decades of local farmers, artisans, and fresh market traditions. To mark the occasion and share the Subaru love, our team handed out over 700 free reusable bags to market-goers, helping promote sustainability while giving our neighbors something they could use again and again. We also made sure our four-legged friends felt the love by offering complimentary dog treats to visiting pups. It was a beautiful day of connection, celebration, and giving back. We are grateful to be a part of such a vibrant community and we look forward to supporting more meaningful events like this in the future.
Bringing Comfort and Hope to Our Community - Hailey S
At the heart of everything we do is a commitment to care and compassion. On June 16, we had the privilege of delivering thoughtful care packages filled with cozy blankets, soft pillows, and uplifting messages to the patients at the Patricia D. and M. Scot Kaufman Cancer Center at UM Upper Chesapeake Health. With the wonderful support of The Leukemia & Lymphoma Society– Maryland and Subaru of America, Inc., we were able to bring a little extra comfort and hope to a community that means so much to us. It is truly an honor to be part of their journey and to give back in a meaningful way.
Bel Air Subaru Shares the Love with UM Upper Chesapeake Health - Hailey S
At Bel Air Subaru, supporting our community is more than just a commitment. It is part of who we are. We recently had the incredible honor of presenting a $50,000 donation to UM Upper Chesapeake Health through the Subaru of America, Inc. Share the Love Event. This donation is the result of a true team effort. With every Subaru sold during the event, a portion went toward making a real impact right here in our local community. We are proud to support the life-changing work that UM Upper Chesapeake Health does each day and even prouder to stand alongside them as a partner in strengthening our community. We are grateful to our customers, our staff, and our community. Your continued support makes moments like this possible. Thank you for being a part of this effort and for helping us make a lasting difference in the place we all call home.
Bel Air Subaru’s Tree Giveaway Grows Roots in the Community - Hailey S
In celebration of #SubaruLovesTheEarth Month, Bel Air Subaru partnered with the Arbor Day Foundation to give away free trees to community members who reserved one. Each year, 36 million trees are lost due to age, disease, infestation, and severe weather. By distributing trees locally, we’re helping restore green spaces, improve air quality, and support a healthier environment for future generations. Thank you to everyone who picked up a tree and helped us make a positive impact in our community.
Bel Air Subaru Love Promise: Supporting Local Special Olympics - Jennifer D
Bel Air Subaru generously sponsored “Team Keep It Real” for the 2025 Super Plunge! Danny and Jen jump 24 times for 24 hours into the freezing Chesapeake Bay waters to raise funds and awareness for 19,000 Maryland Special Olympic athletes. One of the “coolest” parts of donating to Team Keep It Real, is that their sponsorships directly support over 4,000 Harford County athletes. It provides opportunities for athletes with intellectual disabilities to participate in programs that encourage physical fitness, promote courage and leadership, and inclusion. Danny’s current sports are track, equestrian, soccer, basketball, and snowshoeing. Thank you, Bel Air Subaru!
Warm Coats and Hearts at Edgewood Elementary - Hailey S
At Bel Air Subaru, we’re proud to embrace the Subaru Love Promise by supporting our local communities. This month, we partnered with the Y in Central Maryland for a Subaru Loves to Help event, donating over 500 coats to be given to the students at Edgewood Elementary School. I had the privilege of volunteering with a fantastic team, helping each student find the perfect coat to keep them warm this winter. Many of these kids walk to school, and for some, having a coat is the difference between coming to class or staying home. I also helped write each student's name in their coat, giving it a personal touch that made the gift feel even more special. One of the most memorable parts of the event was watching the students fill out “I Am” cards, where they wrote positive messages about themselves, like “I am kind,” “I am smart,” and “I am caring.” Seeing their confidence and pride in what they wrote was incredible, and it really showed how important moments of encouragement are in their lives. Despite being in a warm building, the kids loved their new coats so much that many of them wanted to wear them all day. It was such a joy to see the smiles on their faces as they walked proudly through the halls in their new coats. Bel Air Subaru was honored to be a part of this event, helping to spread warmth, kindness, and encouragement to the students of Edgewood Elementary. We’re grateful to have had the opportunity to make a difference in their lives, one coat and one smile at a time.
