Bel Air Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Bel Air Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Bel Air Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Bel Air Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Harford County Humane Society
Magnolia Middle School
Harford Family House
Upper Chesapeake Medical Center
Love Promise Stories from Bel Air Subaru
Subaru and Bel Air Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Bel Air Subaru gifts comfort and confidence through Subaru Loves to Help! - Akshita A
Bel Air Subaru joined more than 620+ retailers across the country in partnering with Operation Warm through the 2026 Subaru Loves to Help initiative. They provided comfort and confidence to children in need through the gift of brand-new shoes/socks. Bel Air Subaru served children at Edgewood Elementary School, who were so thankful for the gift. They shared that: "We couldn't be happier with this partnership between Operation Warm, Subaru, and EDES. All partners worked together so smoothly, and the event was executed in such an efficient and organized way. We could not pull an event like this off without the guidance of OW, and volunteer support from Subaru. Our teacher complimented how well it all worked. Our students absolutely love their new shoes, and were so happy, many of them stating how happy they were to receive their very own NEW shoes. But more importantly, their interaction with the Subaru staff is the best part. The staff was so kind and caring, literally getting on their knees to place shoes on the feet of out students. It was touching to watch. We appreciate every person who helps bring this opportunity to our students." - Edgewood Elementary School Thank you Bel Air Subaru for supporting your community!
Planting Roots for a Greener Future #SubaruLovesTheEarth - Hailey S
In honor of #SubaruLovesTheEarth Month, Bel Air Subaru partnered with Subaru of America, Inc. and the Arbor Day Foundation to give away trees to community members who reserved one. This initiative is part of the largest corporate community tree distribution ever, totaling 165,000 trees across participating locations. Each tree helps make a lasting impact by supporting greener spaces, improving air quality, and contributing to a healthier environment for future generations. Thank you to everyone who participated and helped us continue growing a more sustainable community together.
Operation Warm and Subaru Share the Love with Students at EDES - Erika J
Close your eyes for a moment and imagine walking to school on a cold morning… without a coat. No warm socks. Shoes that don't quite fit, or maybe none at all. It's hard to focus on reading, math, or even laughing with friends when all you can think about is how cold and uncomfortable you feel. For too many children, this isn't just something to imagine, it's their everyday reality. That's why what happened here at Edgewood Elementary is so meaningful. On January 21, 2026, Bel Air Subaru partnered with Operation Warm®, a nonprofit dedicated to helping children feel safe, confident, and cared for. Together, they donated 504 pairs of brand-new shoes and socks to students right here in our school community. These aren't just shoes and socks. They're warmth on a freezing morning. They're the confidence to walk into school feeling like you belong. They're the comfort that lets a child focus on learning, playing, and simply being a kid. At Edgewood Elementary School, we see firsthand how much this matters. A small act of kindness can change a child's entire day, and sometimes, so much more. From the bottom of our hearts, we are truly grateful. This gift will make a real difference for so many of our students and families, reminding them that they are seen, supported, and never alone.
Jones Bel Air Subaru Helps Keep Edgewood Elementary Students Moving - Hailey S
Jones Bel Air Subaru was proud to support students at Edgewood Elementary during our recent Subaru Loves to Help event, in partnership with Operation Warm. With the help of our team and dedicated volunteers, 504 pairs of brand-new shoes and socks were fitted and donated to students in need. Each child had the opportunity to be properly sized and choose a pair of shoes they were excited to wear, ensuring comfort, confidence, and a strong start each day. Seeing the students' excitement and gratitude was truly rewarding, and it was clear that this effort will make a meaningful difference both in the classroom and on the playground. We are incredibly thankful to the staff at Edgewood Elementary and to everyone who volunteered their time to help make this event possible. At Jones Bel Air Subaru, supporting our community is at the heart of the Subaru Love Promise, and we are honored to help keep local students warm, comfortable, and ready to run into their next adventure.
Jones Bel Air Subaru Thanks Our Local 911 Heroes - Hailey S
On December 10th, Jones Bel Air Subaru was proud to recognize the incredible dedication of our local 911 emergency service professionals. As part of the Subaru Love Promise, our team provided lunch for their holiday party as a small gesture of appreciation for the vital work they do every day. These heroes are the first point of contact in moments of crisis, offering calm, support, and lifesaving coordination when our community needs it most. Their commitment often goes unseen, but it is felt by every family, neighbor, and visitor in Harford County. We are truly grateful for their service and were honored to celebrate them during their holiday gathering. At Jones Bel Air Subaru, supporting those who care for our community is at the heart of what we do. Thank you to all of our 911 professionals for your dedication, compassion, and unwavering commitment to keeping us safe.
Jones Bel Air Subaru Shares the Love with Our Community - Hailey S
The Share the Love Event is here, and Jones Bel Air Subaru is excited to give back in a big way. Now through January 2, every new Subaru purchased or leased will help support causes that matter. Subaru will donate $250 to the charity each customer chooses, and we will add $75 to the Upper Chesapeake Health Foundation. Together, that means $325 donated with every new Subaru purchase or lease. We are also giving $5 for every Subaru serviced during the event. Whether customers are driving home in a new vehicle or stopping by for routine maintenance, every visit helps make a difference right here in our community. We are proud to be part of the Share the Love Event and look forward to spreading even more support throughout the season.
Jones Bel Air Subaru Fills a Forester with Love for Local Pets - Hailey S
This October, Jones Bel Air Subaru partnered with Best Friends Fur Ever and The Mill for the “Fill a Forester” campaign to support the Humane Society of Harford County. Throughout the month, we collected donations of food, toys, and supplies to help local animals in need. Thanks to everyone’s kindness, we were able to fill not just one Subaru Forester but two, along with two full pallets of dog food donated by The Mill. That is nearly 3,000 pounds of food and supplies that will help care for shelter pets and families who rely on the Humane Society’s Pet Food Pantry. We are so grateful to everyone who helped make this possible. It is amazing to see what can happen when local businesses and animal lovers come together for a great cause. At Jones Bel Air Subaru, we are proud to support our community and show love for all pets, big, small, and everything in between.
Subaru Loves Pets: Making a Pawsitive Impact in Harford County - Hailey S
On Saturday, October 18th, Jones Bel Air Subaru proudly partnered with the Humane Society of Harford County and the Harford County Health Department to sponsor a community pet vaccine clinic. The event took place at the Fallston Volunteer Fire and Ambulance Department and brought together hundreds of local pet parents dedicated to keeping their furry family members happy and healthy. Thanks to the teamwork of the Humane Society’s incredible staff and volunteers, the clinic was a huge success. A total of 426 pets received vaccines, including 173 cats and 253 dogs, and $7,655 was raised to support animals in the Humane Society’s care. We are so grateful to the Humane Society of Harford County, the Harford County Health Department, and the Fallston Volunteer Fire and Ambulance Department for their partnership and commitment to pet wellness. It was amazing to see so many families come together to care for their pets and support such a great cause. 🧡🐾
Bel Air Subaru Celebrates Subaru Loves Pets Month - Hailey S
Jones Bel Air Subaru is proud to celebrate Subaru Loves Pets Month by helping animals in our community. We are teaming up with The Humane Society of Harford County to Fill a Forester with donations and provide essential supplies to pets in need. Throughout the month, our team is inviting the community to join us in supporting animals of all kinds. Every contribution, whether a toy, blanket, or bag of food, helps ensure that pets in our community are cared for and loved. At Bel Air Subaru, we believe in showing love for all members of our community, including our four-legged and furry friends. Together, we can Fill a Forester with Love and make a lasting impact.
Bel Air Subaru Supports the Patricia D. and M. Scot Kaufman Cancer Center - Hailey S
At Bel Air Subaru, caring for our community is at the heart of everything we do. This October, in honor of Breast Cancer Awareness Month, we are proud to support the Patricia D. and M. Scot Kaufman Cancer Center, part of Upper Chesapeake Health. Throughout the month, a portion of all sales and service proceeds will be donated to the Cancer Center to provide comfort, resources, and support to patients and their families right here in our community. Every Subaru sold and every vehicle serviced this month will help make a difference in the lives of those facing breast cancer. At Bel Air Subaru, we believe that love is the most powerful force for good, and together, we can make a lasting impact in the lives of our neighbors.
