The 2023 Subaru Love Promise Customer and Community Commitment Award
We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.
We're honored to receive the 2023 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Bel Air Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Harford County Humane Society
Harford County Teacher of the
Harford Family House
Upper Chesapeake Medical Cente
Love Promise Stories from Bel Air Subaru
Subaru and Bel Air Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Bel Air Subaru Supports CTR with Extra "Horsepower"! - Cathy S
Imagine you are the Executive Director of a small nonprofit therapeutic riding center and you get a call from out of the blue that the local Subaru dealership wants to make things better for the people you serve. That actually happened to us at Chesapeake Therapeutic Riding (CTR). In March 2023, Bel Air Subaru reached out to CTR to see what they could do to enhance what we do for the vulnerable populations we serve. First, they offered to sponsor three of our gentle therapy horses for a year, ensuring that we continue giving our herd the best care. Our horses work with people you all have disabilities and diagnoses. They are so patient and gentle so that every rider feels safe while participating in programming. Then the good folks at Bel Air Subaru said they would also like to help out more and asked us what else we needed to make the farm better. They offered to buy two new run-in sheds for our horses so that pastures can be easily rotated without overgrazing and the horses can always have a place to get out of the weather when they need to. Proper herd care is paramount to our operations because we couldn't do what we do without a herd of happy, healthy horses. The cost of horse care has gone up exponentially though our program revenue has remained almost the same as prior to the pandemic. The cost of lumber has been prohibitive in purchasing new run-in sheds and funding has been sparse. We have had to make do with what we have with staff working extra hours to bring horses in during foul weather and then spending time and extra resources in mucking stalls, replenishing hay and bedding, all costly ways to take care of the herd properly. This gift from Bel Air Subaru is a game changer for the horses, staff, and volunteers. This gift makes everyone's lives easier. Since 2003, CTR has served over 5,000 people with disabilities and diagnoses, including military veterans, by providing adaptive horseback riding lessons and basic horsemanship lessons (vocational education) with our horses. CTR is a Premier Accredited Center through the Professional Association of Therapeutic Horsemanship International (PATH) and a Maryland Horse Discovery Center through the Maryland Horse Industry Board, a part of the Maryland Department of Agriculture. Our programming helps people by providing the transformative connection between horses and humans. Participants benefit by building core strength, experiencing increased self-confidence, self-esteem, and self-awareness. Everyone, including our volunteers, get to give back in a safe and non-judgmental environment. The folks at Bel Air Subaru understand that everyone should have the opportunity to live their best life. It's wonderful to receive a significant financial gift from a company whose values parallel with yours. Though not everyone may be cured, everyone can experience healing. Bel Air Subaru has made a tremendous difference to everyone involved with CTR. For that, we are so grateful. Cathy Schmidt Founder and Executive Director Chesapeake Therapeutic Riding, Inc. (CTR)
A Love Promise to Charlie - Erin L
Saturday, October 22nd was not only Subaru’s Make a Dog’s Day, it was also adoption day for Charlie, thanks to the partnership between the Humane Society of Harford County (HSHC) and Jones Bel Air Subaru! In addition, all month long, Jones Bel Air Subaru collected donations from our wish list in order to “Fill A Forester” on their showroom floor. The adoption and the awareness generated from this year’s Subaru Loves Pets campaign could not have come at a better time. For most of the year, the dog kennels at HSHC had been almost at capacity, but due to a recent influx of dogs in September and October, the situation at the Fallston, MD shelter had become critical, with all 65 kennels in use. Officials worried where they would put the next new arrival. In fact, HSHC had issued a press release to the local media just days before the adoption event, on October 18, asking for the public’s help to find placement for some of the dogs. So on October 22nd, a beautiful fall day in Harford County, three of our most seasoned volunteers arrived at the shelter, bright and early, to take dogs named Clay, Unique, and Wiggles down to the Subaru dealership on Belair Road. And what a great day it was for all! We met the Falter family, who came to the adoption event to meet some of our dogs. After talking with our volunteers and describing their perfect dog, they decided to pay our shelter a visit (we are about a mile up the road from Jones Bel Air Subaru). The Falters fell in love with Charlie, a 2-year-old mixed breed. When Charlie arrived at our shelter, he had pretty profound alopecia on both hind limbs and around his eyes, but he responded well to an antibiotic and allergy medication. We also neutered him and implanted a microchip prior to adoption. We have gotten an update from the Falters who say: “Charlie is now known as Roscoe and he’s settling in just fine as our new family member. He LOVES the leaves and walks through the woods as well as tug o’ war and sleeping, LOL. He also likes coming into work with me. Thank you all for our perfect pet!” This happy union was made possible by our partnership with Jones Bel Air Subaru! Thank you to them for helping us unite pets with people.
Jones Bel Air Subaru Loves Pets - Erin L
Saturday, October 22nd was not only Subaru’s Make a Dog’s Day, it was also adoption day for Charlie, thanks to the partnership between the Humane Society of Harford County (HSHC) and Jones Bel Air Subaru! In addition, all month long, Jones Bel Air Subaru collected donations from our wish list in order to “Fill A Forester” on their showroom floor. The adoption and the awareness generated from this year’s Subaru Loves Pets campaign could not have come at a better time. For most of the year, the dog kennels at HSHC had been almost at capacity, but due to a recent influx of dogs in September and October, the situation at the Fallston, MD shelter had become critical, with all 65 kennels in use. Officials worried where they would put the next new arrival. In fact, HSHC had issued a press release to the local media just days before the adoption event, on October 18, asking for the public’s help to find placement for some of the dogs. So on October 22nd, a beautiful fall day in Harford County, three of our most seasoned volunteers arrived at the shelter, bright and early, to take dogs named Clay, Unique, and Wiggles down to the Subaru dealership on Belair Road. And what a great day it was for all! We met the Falter family, who came to the adoption event to meet some of our dogs. After talking with our volunteers and describing their perfect dog, they decided to pay our shelter a visit (we are about a mile up the road from Jones Bel Air Subaru). The Falters fell in love with Charlie, a 2-year-old mixed breed. When Charlie arrived at our shelter, he had pretty profound alopecia on both hind limbs and around his eyes, but he responded well to an antibiotic and allergy medication. We also neutered him and implanted a microchip prior to adoption. We have gotten an update from the Falters who say: “Charlie is now known as Roscoe and he’s settling in just fine as our new family member. He LOVES the leaves and walks through the woods as well as tug o’ war and sleeping, LOL. He also likes coming into work with me. Thank you all for our perfect pet!” This happy union was made possible by our partnership with Jones Bel Air Subaru! Thank you to them for helping us unite pets with people.
Subaru Loves To Care for Upper Chesapeake Hospital - Lillian L
Today we delivered Subaru blankets, craft kits, and handwritten notes of hope along with The Leukemia & Lymphoma Society to Upper Chesapeake Hospital for the #SubaruLovesToCare initiative this month! Thank you for all you do in our community! We love giving back!
Bel Air Subaru Supports Hometown Charity - Jeff R
It was a very exciting day as we met with the staff from UM Upper Chesapeake Health to present them with the $50,000 donation from the Subaru of America Share The Love Event. This year a portion of every repair and sale went towards supporting this great cause. Thank you Bel Air Subaru for supporting a hometown charity!
Bel Air Subaru Celebrates Arbor Day - Lillian L
Today Bel Air Subaru celebrated Arbor Day by planting a tree on their grounds! This is just one of the many ways Bel Air Subaru took action with the #SubaruLovesTheEarth initiative this month!
Birdies for Jarrettsville Hawks Recreation - Anthony B
Bel Air Subaru was a sponsor for the Hawks Make Birdies Classic, a fundraiser for Jarrettsville Hawks Recreation. The event was a great success!
Earth Day Trash Pickup - Jeff R
Bel Air Subaru went the extra mile and organized a team trash pickup in their community for Earth Day. The Bel Air Subaru family is more than a retailer in our community!
Gifts for Mann House - Hannah B
As part of Love Promise Moments which celebrates Employees, Community, and Customers, Bel Air Subaru chose to donate gift cards to Mann House. Mann House is a local non-profit recovery house that means a lot to our community. Our team is honored to be involved with this incredible organization that helps so many find success on their road to recovery.
Subaru Loves to Help at Anna's House - Sydney S
In honor of the Subaru Loves to Help Initiative, the Jones Bel Air Subaru Team visited Anna's House to donate blankets and socks. Anna’s House consists of four transitional living spaces and encompasses homeless services, including emergency shelter, domestic abuse, and more. This generous donation is part of the total 100,000 blankets and 50,000 pairs of socks that are donated by Subaru this year. We happy to help those who are in need of warm clothing and a safe place to stay!
