The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Bel Air Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Harford County Humane Society
Magnolia Middle School
Harford Family House
Upper Chesapeake Medical Center
Love Promise Stories from Bel Air Subaru
Subaru and Bel Air Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Jones Bel Air Subaru Fills a Forester with Love for Local Pets - Hailey S
This October, Jones Bel Air Subaru partnered with Best Friends Fur Ever and The Mill for the “Fill a Forester” campaign to support the Humane Society of Harford County. Throughout the month, we collected donations of food, toys, and supplies to help local animals in need. Thanks to everyone’s kindness, we were able to fill not just one Subaru Forester but two, along with two full pallets of dog food donated by The Mill. That is nearly 3,000 pounds of food and supplies that will help care for shelter pets and families who rely on the Humane Society’s Pet Food Pantry. We are so grateful to everyone who helped make this possible. It is amazing to see what can happen when local businesses and animal lovers come together for a great cause. At Jones Bel Air Subaru, we are proud to support our community and show love for all pets, big, small, and everything in between.
Subaru Loves Pets: Making a Pawsitive Impact in Harford County - Hailey S
On Saturday, October 18th, Jones Bel Air Subaru proudly partnered with the Humane Society of Harford County and the Harford County Health Department to sponsor a community pet vaccine clinic. The event took place at the Fallston Volunteer Fire and Ambulance Department and brought together hundreds of local pet parents dedicated to keeping their furry family members happy and healthy. Thanks to the teamwork of the Humane Society’s incredible staff and volunteers, the clinic was a huge success. A total of 426 pets received vaccines, including 173 cats and 253 dogs, and $7,655 was raised to support animals in the Humane Society’s care. We are so grateful to the Humane Society of Harford County, the Harford County Health Department, and the Fallston Volunteer Fire and Ambulance Department for their partnership and commitment to pet wellness. It was amazing to see so many families come together to care for their pets and support such a great cause. 🧡🐾
Bel Air Subaru Celebrates Subaru Loves Pets Month - Hailey S
Jones Bel Air Subaru is proud to celebrate Subaru Loves Pets Month by helping animals in our community. We are teaming up with The Humane Society of Harford County to Fill a Forester with donations and provide essential supplies to pets in need. Throughout the month, our team is inviting the community to join us in supporting animals of all kinds. Every contribution, whether a toy, blanket, or bag of food, helps ensure that pets in our community are cared for and loved. At Bel Air Subaru, we believe in showing love for all members of our community, including our four-legged and furry friends. Together, we can Fill a Forester with Love and make a lasting impact.
Bel Air Subaru Supports the Patricia D. and M. Scot Kaufman Cancer Center - Hailey S
At Bel Air Subaru, caring for our community is at the heart of everything we do. This October, in honor of Breast Cancer Awareness Month, we are proud to support the Patricia D. and M. Scot Kaufman Cancer Center, part of Upper Chesapeake Health. Throughout the month, a portion of all sales and service proceeds will be donated to the Cancer Center to provide comfort, resources, and support to patients and their families right here in our community. Every Subaru sold and every vehicle serviced this month will help make a difference in the lives of those facing breast cancer. At Bel Air Subaru, we believe that love is the most powerful force for good, and together, we can make a lasting impact in the lives of our neighbors.
Bel Air Subaru Loves Learning: Supporting Magnolia Middle School Students - Hailey S
At Bel Air Subaru, we believe every student deserves the chance to walk into the classroom feeling prepared and confident. That is why, through the Subaru Loves Learning initiative, we have once again partnered with AdoptAClassroom.org to support Magnolia Middle School in Joppa. This year, we are working side by side with teachers and staff to make sure students have the essential supplies they need, from notebooks and pencils to markers and organizational tools. It is more than just school supplies; it is a message to every student that their community believes in them and their potential. By continuing this partnership, we are helping to create classrooms filled with possibility where curiosity can grow, creativity can shine, and learning has no limits. We are proud to stand with Magnolia Middle School and cheer on their students as they begin another year of growth and discovery.
Bel Air Subaru has partnered with their local hospital for the Subaru Loves to Care initiative - Shelby P
Bel Air Subaru has partnered with The Leukemia & Lymphoma Society (LLS) and The Patricia D. and M. Scot Kaufman Cancer Center at University of Maryland Upper Chesapeake Health through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to the patients at The Patricia D. and M. Scot Kaufman Cancer Center at University of Maryland Upper Chesapeake Health. On 6/16/2025, employees from Bel Air Subaru personally delivered these items to patients in treatment and/or hospital staff.
Bel Air Subaru has partnered with their local hospital for the Subaru Loves to Care initiative - Shelby P
Bel Air Subaru has partnered with The Leukemia & Lymphoma Society (LLS) and The Patricia D. and M. Scot Kaufman Cancer Center at University of Maryland Upper Chesapeake Health through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to the patients at The Patricia D. and M. Scot Kaufman Cancer Center at University of Maryland Upper Chesapeake Health. On 6/16/2025, employees from Bel Air Subaru personally delivered these items to patients in treatment and/or hospital staff.
Bel Air Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Bel Air, this is a harsh reality. Helping others strengthens communities, which is why Bel Air Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Bel Air Subaru have helped nearly 900,000 children and adults in urgent need. On 01/16/2025, Bel Air Subaru donated 504 coats to The Y in Central Maryland - Ward Y (Edgewood Elementary School). These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Bel Air Subaru Supports 50th Anniversary of the Bel Air Farmers' Market - Hailey S
On Saturday, June 21st, Jones Bel Air Subaru was proud to be the premier sponsor of the 50th anniversary celebration of the Bel Air Farmers' Market. As part of our commitment to the Subaru Loves to Care initiative, we joined the community in honoring five decades of local farmers, artisans, and fresh market traditions. To mark the occasion and share the Subaru love, our team handed out over 700 free reusable bags to market-goers, helping promote sustainability while giving our neighbors something they could use again and again. We also made sure our four-legged friends felt the love by offering complimentary dog treats to visiting pups. It was a beautiful day of connection, celebration, and giving back. We are grateful to be a part of such a vibrant community and we look forward to supporting more meaningful events like this in the future.
Bringing Comfort and Hope to Our Community - Hailey S
At the heart of everything we do is a commitment to care and compassion. On June 16, we had the privilege of delivering thoughtful care packages filled with cozy blankets, soft pillows, and uplifting messages to the patients at the Patricia D. and M. Scot Kaufman Cancer Center at UM Upper Chesapeake Health. With the wonderful support of The Leukemia & Lymphoma Society– Maryland and Subaru of America, Inc., we were able to bring a little extra comfort and hope to a community that means so much to us. It is truly an honor to be part of their journey and to give back in a meaningful way.
